WOLO sits in the beating heart of Bukit Bintang, Kuala Lumpur’s most electric district, offering an open invitation to the bold, stylish, and sensorially curious. When the new owners of WOLO set out to reposition the hotel, they wanted to break away from cookie-cutter upscale hospitality and speak directly to the modern, fashion-forward traveller.
Our task was to build a brand that felt as confident and layered as the guests it attracts. We began with a central idea: the modern alchemist. A curious, creative explorer who transforms every experience into something personal and unforgettable. From this archetype, we developed a visual and experiential identity designed to stimulate all five senses.
Kusa is a space for contemplation, comfort, and slow nourishment. A place that moves with the seasons, but always feels like home.
At its core, Tan Puay Tee’s collection of artwork, bound in a three-part book, is a vessel of memory and devotion in honour of his beloved wife.
Our challenge was to shape a design that could hold this depth of sentiment with clarity and care. We approached the book as a gift that held the journey of remembrance.
We designed the book to echo this unfolding perception. Three chapters trace her vision, while die-cut windows and folded inserts shift scale and perspective, mirroring the act of looking closer, deeper, and differently.
Artwork by local artists, curated playlists, custom amenity kits, and welcome cocktails infused with local flavours all come together to create a stay that feels rich, rooted, and alive. Visually, we drew from Malaysia’s cultural palette woven throughout the interiors and brand system as a nod to the national flag and WOLO’s unique local spirit.
The typography is deliberately understated to serve asa quiet companion to each imagery. From material to layout each book echos the artist’s own intent and pace, to create a work that is both an archive and a love letter.
