For the Mid-Autumn Festival 2022, we infused vibrant colour and playful undertones around the theme “Coming Together Under One Moon.” From mooncake boxes to tote bags, every detail was designed to elevate the joy of giving, serving as a beautiful reminder that gifting is as much about the delight of receiving as it is about the warmth of sharing.
Kusa is a space for contemplation, comfort, and slow nourishment. A place that moves with the seasons, but always feels like home.
At its core, Tan Puay Tee’s collection of artwork, bound in a three-part book, is a vessel of memory and devotion in honour of his beloved wife.
Our challenge was to shape a design that could hold this depth of sentiment with clarity and care. We approached the book as a gift that held the journey of remembrance.
We designed the book to echo this unfolding perception. Three chapters trace her vision, while die-cut windows and folded inserts shift scale and perspective, mirroring the act of looking closer, deeper, and differently.
MIKA is one of Malaysia’s most beloved confectionery brands, known for its handcrafted cookies, snacks, and seasonal treats that bring people together through taste, texture, and thoughtful design.
Our collaboration with MIKA began with a full rebrand. We redesigned its visual and brand positioning into something modern and expressive, while staying deeply rooted in cultural heritage. The result is a brand that feels both timeless and contemporary, blending the warmth of tradition with the excitement of discovery. Through evocative storytelling, immersive packaging, and bold seasonal concepts, we helped MIKA reimagine how gifting and sharing could look, feel, and taste.
Every collection tells its own story.
The typography is deliberately understated to serve asa quiet companion to each imagery. From material to layout each book echos the artist’s own intent and pace, to create a work that is both an archive and a love letter.
