Artist Tan Puay Tee Art Book
Creative Strategy - Art Direction - Typography - Publication Design

A tribute to love, memory, and art

             This publication begins with a single idea: 有情世界 唯心所现 — the world revealed through the conscious mind. For artist Loo Seak Lee, every brushstroke is both observation and transformation, a way of seeing that turns life’s smallest details into luminous expressions of awareness.

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Kusa is a space for contemplation, comfort, and slow nourishment. A place that moves with the seasons, but always feels like home.

At its core, Tan Puay Tee’s collection of artwork, bound in a three-part book, is a vessel of memory and devotion in honour of his beloved wife. 

Our challenge was to shape a design that could hold this depth of sentiment with clarity and care. We approached the book as a gift that held the journey of remembrance.

We designed the book to echo this unfolding perception. Three chapters trace her vision, while die-cut windows and folded inserts shift scale and perspective, mirroring the act of looking closer, deeper, and differently.

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To reflect this, we created a three-volume set encased in a hard-covered box. White textured paper wraps the exterior, symbolising purity and the unspoken tenderness within. Inside, the design language remains deliberately minimal, offering space for pause and contemplation. Each page invites the reader into a dialogue with the paintings and the emotions that gave rise to each of them.

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The typography is deliberately understated to serve asa quiet companion to each imagery. From material to layout each book echos the artist’s own intent and pace, to create a work that is both an archive and a love letter.

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